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Creating sustainable and equal sport events of the future

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Sport is a supporting element in our society. It conveys values such as fair play, respect, tolerance and togetherness. Sustainability and diversity are playing an increasingly important role in sports. These are two important and central issues for the future of the entire international sports industry. Sport and its multifaceted fields of action must continue to move to the center of public and political discussion.

#neuland is dedicated to these issues and creates a platform where representatives of international sports organizers can exchange ideas on the topic of sustainability and diversity strategies in sports.

Events inspire people, often even crowds. Thousands of fans regularly gather in one place to cheer on their idols or to be enchanted by the protagonists' arts. In the process, the events - just like their visitors - leave an ecological footprint, which can be smaller or larger depending on the planning and organization.

At #neuland, high-profile speakers* from the sports industry will discuss the best strategies for staging economically and ecologically sustainable events, as well as for modern sports venue construction.

Equality - an equally often discussed topic. But where is equality actually given, where is there a need to catch up? We will discuss this topic with top-class guests from international sports - and with representatives of the media and business.

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Sustainability

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International Sports Impact Award

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This year we are celebrating a premiere: the presentation of the "International Sports Impact Award". With this award, #neuland honors a person, a club or an organization that creates positive effects for as many people as possible in the world of sport through its initiatives and at the same time sets a strong sustainable signal for the change of existing problems. Sport is facing major challenges and must continue to develop or even reinvent itself on several levels. Sustainability, digitalization and diversity are the three levels that require a particularly positive "impact".

AWARD WINNER 2022

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Monika Staab
National coach women national soccer team
Saudi Arabia

SPEAKER

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Christophe Dubi
Olympic Games Executive Director
International Olympic Committee

Franziska van Almsick
Chairwoman of the board
Franziska van Almsick Foundation

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Axel Hellmann
Spokesperson of the board
Eintracht Frankfurt

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Fiona Morgan
Head of Purpose & Impact
SailGP

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Uli H0eneß
Honorary President of FC Bayern München eV
Member of the Supervisory Board of FC Bayern München AG

Jana Bernhard
Managing Director
S20 – THE SPONSORS’ VOICE E.V.

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ORGANIZER

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CONTACT

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ORGANIZATIONAL

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Rhein Ruhr City GmbH

Steffen Günther
Im Welterbe 10
45141 Essen 
GERMANY
Phone: +49 201 565762 22

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CHIO Aachen CAMPUS

 

Stefan Knopp
Albert-Servais-Allee 50
52070 Aachen GERMANY
Tel.: +49 241 88927 157

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PRESS

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Rhein Ruhr City GmbH

Kai Meesters
Im Welterbe 10
45141 Essen 
GERMANY
Phone: +49 221 940577 21

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